Launching a campaign

How to create a Campaign?

Follow these steps to create a Campaign on Walee:

1. Click Campaign icon from bottom navigation bar
2. Click button
3. On Details page, enter Campaign Name
4. Select one or more Services needed from Influencers from the dropdown
5. Enter your Campaign Budget in Rupees
6. Select your Campaign’s Application Deadline from the calendar
7. Select your expected Campaign Duration, the minimum length is one month
8. Enter the Campaign’s Private Description that will be seen by Influencers registered on Walee. You can include information such as your Businesses’ background, the product(s) or service(s) you would like to promote and the kind of Influencer you would like to work with
9. Add a Public Description, which is content shown to potential Influencers, who are not logged onto Walee and then click Next button to go to the Questions page
10. Add questions you want to ask Influencers. Simply click on . However if want to use Walee’s default questions, click on button
11. When finished adding questions, click Next button to goto the KPIs (Key Performance Indicator) page.
12. Select Campaign Type, the options are Conversion (sales) or Impressions (views)
13. Select your website’s CMS from dropdown. Note, your Content Management System is the platform on which your website is built. If you have an e-commerce store, then your CMS will be Magento or WordPress
14. Enter your Max Reward/Influencer amount, which is the maximum amount any Influencer on your Campaign can earn
15. Enter your website’s Promotion Link which Influencers will use to promote, or from where you will conduct sales. It will actually be the link to homepage of your website.
16. Your Campaign’s KPI will be automatically generated and calculated on your selected Campaign
17. Enter your Campaign’s KPI which will be the performance evaluation metric such as the number of sales or page views
18. Enter your Cost/Unit which is the target amount to be spent on per goal(KPI) e.g by sale, view or sign up. Your Cost/Influencer is then automatically generated, and is the maximum amount you can spend per Influencer for the Campaign
19. Check all your inputs to ensure it meets your goals and then Click on button
20. Your Campaign will be created in Draft mode and will be live only after you Topup your Walee Pocket equivalent to the estimated Campaign amount and then manually Publish your Campaign.

What’s an Application Deadline?

The Application Deadline is the last date until the Campaign is Active and accepting applications from Influencers.

What’s the Campaign Duration?

The Campaign Duration is the time period for when your Campaign is Active for Influencers to perform their tasks, and during which they can earn. The minimum duration is one calendar month.

What’s a Campaign Type?

Every Campaign is different, and the Business will decide what is needed. There are three common types of Campaigns supported by Walee which determines how Influencers will be paid:

1. Views or Impressions - number of impressions or page views, upto the budget set for the Campaign
2. Conversion - commissions paid on products or services successfully sold

What’s CMS?

Content Management System, or CMS, refers to the platform on which your website is built. For example, your e-commerce store’s CMS could be Magento or WordPress

What’s a KPI?

KPIs, or Key Performance Indicators, are metrics tracking the performance of your Campaign . For example, the metrics could be your sales value or the number of views of your Campaign posts.

Why do I need to Topup my Pocket to publish my Campaign?

Your Campaign is always created in Draft mode and gets live only after you Topup your Walee Pocket , which is equivalent of your estimated Campaign amount. By having an available balance, Influencers who meet their targets are quickly paid.

How can I extend my Campaign Duration?

You need to email us at support@walee.pk with the title Campaign duration update and include your Username, Mobile Number and dates you want to adjust. Please note, we will process these requests during working hours.

How can I update my Campaign Budget?

You need to email us at support@walee.pk with the title Campaign Budget Update and include your Username, Mobile Number and amount you want to adjust your budget to. Please note, we will process these requests during working hours.